By Robert Oppenheim

This new source presents the entire info essential to advertise a salon successfully and inexpensively, for construction and preserving a superior shopper base. With a wealth of easy and artistic how you can allure consumers and bring up revenues, a hundred and one Salon Promotions is dependent upon uncomplicated, easy-to-learn equipment for construction and retaining a winning salon on a shoestring finances. Readers will how to capitalize at the climate, reap the benefits of vacations, community with different execs, present consumers to make sure repeat enterprise, and masses extra. just a few of what you are going to research comprises:

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Extra info for 101 Salon Promotions

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That’s all great advice. And it’s the kind of advice one friend would IF EVERY STATION tell another, not a pushy sales talk. ” The rest is easy. THROUGH THEM POSTED 7 While you’re on the subject of summer, it is of course, good advice to tell PROMINENTLY, THE her always to use a sunscreen as well as hair products with an appropriate CONVERSATION WILL SPF. (Do you stock several SPF numbers in spring and summer? ) BE THERE, THE It would help, too, and you would be doing your clients a favor, if ATTENTION WILL BE you stocked some attractive bathing caps and head coverings.

They’ll actually schedule January appointments they might not normally have. You may be concerned that the promotion will cost you too much. It really won’t. Let’s take a relatively expensive product, a $10 shampoo. Normally it would cost you $5, so when you’re giving your 50 percent discount on the sale, you will have gotten your money back. It won’t cost you anything. At the same time, many clients will be trying products they never used before. —the profits will come on the repeat business. No matter how extensive a retail business you do, the fact is that a great many of your clients buy absolutely no hair care products from you.

But knowing that something has to be done and actually doing it are two different things. People get involved in back-to-school and other post-Labor Day activities and delay doing that “something” about their hair. It’s up to you to remind them. 1 2 In this particular case, I’d suggest a personal letter. Sure, people get a lot of junk mail and throw away a lot of it without even looking at it. ” They know you, you have a relationship. They’re bound to want to know what it is you want to say to them.

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